March
21, 2003
Dear Family and Friends,
With the possible exception of Yangon, Hanoi is the least westernized of all the
Asian cities I have been in. I have not
seen any McDonalds, Pizza Hut, or Burger Kings.
The closest to Starbucks is Starbeans.
Apparently KFC does have a presence in Vietnam, although I have not
encountered them. I read that when KFC
first came to Vietnam,
in a leap of marketing brilliance that transcended common sense, they proposed
an "Uncle Ho" burger, noting that Ho Chi Minh looked like the Colonel. Officials coldly pointed out Ho was a General. KFC sticks to chicken.
Further introduction of western culture is not apt to happen
soon either. The Vietnamese have
borrowed a page from the Parti Quebeqois.
Daily now, squads of police are wandering around the Old Quarter
demanding the removal of any sign where English (or French) is more prominent
than Vietnamese. The locals display the
usual derision reserved for such silly bureaucracy, and a crowd always gathers,
people snigger, the police mostly try to look very serious and important. Some shop owners are resigned, some angry,
and yet others try to schmooze the police.
All the while a rant blasts out of loudspeakers. It is all quite festive.